Huda Beauty has announced its entry into the fragrance category with the launch of the Easy Bake Intense Eau De Parfum.  

The floral gourmand fragrance opens with notes of wild cherry, deepening into notes of spiced cinnamon bark and creamy caramel milk. The scent melts into a base of rich vanilla bourbon.  

Inspired by the scent of the brand’s signature Easy Bake Loose Power, the scent was developed over 100 iterations in collaboration with renowned perfumer Hamid Merati-Kashani. 

Huda Kattan, says “I wanted Easy Bake Fragrance to feel rich, sexy and intense. Because when it’s truly you, its never too much.” 

Independent consumer testing revealed that 99% agreed that it leaves a noticeable, all day scent trail, with 97% saying it smelled rich and indulgent.  

The scent is dermatologically tested and is suitable for sensitive skin. The fragrance is intensified by the warmth of skin and should be applied to pulse points, including the wrists, neck, behind the ears and inner elbows, for a more lasting scent.  

The Huda Beauty Easy Bake Intense Eau De Parfum is available now from Hudabeauty.com, from £26 for 10ml.